Add A New Feature
UX Research
Overview
Details: Travel marketplace
Brand name: Booking.com
Project type: Add a new feature
Role: UX/UI designer
Background:
By investing in technology that takes the friction out of travel, Booking.com seamlessly connects millions of travelers to memorable experiences, a variety of transportation options, and incredible places to stay – from homes to hotels, and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties around the world to reach a global audience and grow their businesses.
Objective:
To enhance the user experience by providing an integrated, interactive tool that helps users plan and manage their trips more efficiently, from booking accommodations to creating a personalized itinerary.
Key Components:
Itinerary builder: Allows users to create, edit, and manage their trip itinerary. Calendar view for easy organization of dates and times.
Stay: Book accommodations
Flight: Book and manage flights
Packing list: Help users manage needed items for their trip
Budget tracker: Display cost estimates for the trip, including accommodation, transportation, and activities.
Collaborative planning: Allow users to invite friends or family to collaborate on the itinerary.
Personalized trip suggestions: Use user preferences (location, budget, interests) to suggest destinations, accommodations, activities, and transportation options.
AI - powered activity recommendations: Suggest personalized activities (local tours, dining options, events) using AI and user preferences.
Benefits:
Streamlined Planning: Simplifies the travel planning process by integrating multiple tools and features into a single platform.
Personalized Experience: Provides tailored recommendations and support based on individual preferences and travel history.
Enhanced Convenience: Centralizes all travel-related information and documents, making it easier for users to manage their trips.
Improved Engagement: Encourages users to spend more time on the platform by offering valuable, interactive tools for trip planning.
This feature could significantly enhance the user experience on Booking.com by making trip planning more comprehensive, personalized, and interactive.
Competitive analysis
User personas
POVs & HMWs
Point of View Statements
I would like to help frequent travelers to do seamless trip planning and management because they often struggle to consolidate travel details across multiple platforms and need a centralized solution.
I would like to help busy professionals who travel frequently to do efficient and organized trip planning because they face challenges balancing itinerary management, budget tracking, and real-time recommendations in their busy schedules.
I would like to help groups of friends or families planning trips together to do collaborative itinerary management because they often encounter difficulties coordinating plans and sharing information across different members of the group.
I would like to help travelers with diverse interests to do personalized activity planning and budget management because they need tailored recommendations and expense tracking to enhance their travel experience and stay within their budget.
I would like to help new users of Booking.com to do easily understand and use integrated travel tools because they may find it overwhelming to navigate multiple features and need a simplified, user-friendly solution to plan their trips.
How Might We Statements:
How might we create an integrated itinerary builder that allows users to easily plan and manage all aspects of their trip in one place?
How might we develop a system for real-time recommendations that provides users with relevant activity suggestions and local insights based on their preferences and location?
How might we design a budget management feature that helps users track expenses and compare costs efficiently throughout their trip planning?
How might we implement a collaborative planning tool that allows users to share and co-manage itineraries with friends or family?
How might we offer personalized travel alerts that notify users of important updates, changes, or opportunities related to their trip?
