UX Research

Overview

Details: Sneaker marketplace

Brand name: Sneaker Scout

Project type: MVP end-to-end application + branding 

Role: UX/UI designer, Brand designer

Background: 

This app is designed for sneakerheads and shoe enthusiasts who are looking to buy limited-edition, exclusive, or hard-to-find sneakers. It provides a streamlined, user-friendly platform to track and secure these rare shoes, helping users stay ahead of release dates, secure early access, and gain insights into market trends. 

Target audience: 

• Sneakerheads (individuals passionate about rare or limited sneakers). 

• Casual sneaker buyers who want an easy way to access exclusive releases. 

Key features: 

1. Sign-In / Sign-Up:

• Easy sign-up via email, social media, or phone.

2. Listings:

• Detailed product listings with images, prices, and sizes.

3. Purchase Process:

• Fast checkout with auto-filled details.

• Multiple payment options (cards, PayPal, etc.).

4. Add to Bag / Favorites:

• Add items to the bag or save to favorites.

• Set alerts for price drops on favorites.

5. Searching:

• Advanced search with scanning code.

• Auto-suggestions and search history.

6. Filters:

• Filter by size, condition, price, etc.

• Real-time results with multiple filter options.

6. Calendar:

• Sneaker release calendar with reminders.

• Sync with phone calendar for event tracking.

7. Notifications:

• Push alerts for new listings, price drops, and releases.

• Personalized notifications based on preferences.

• Order and delivery updates.

8. Price Tracker:

• Track price drops or rises by month, week, or even at the level of individual orders.

• View historical price trends and predictions.

• Get recommendations on the best times to buy or sell.

Competitive analysis

Point of view: 

• I would like to help casual sneaker buyers stay updated on sneaker releases, to make sure they never miss out on exclusive drops because many casual buyers do not actively track releases and only look for sneakers when they need them. 

• I would like to help sneakerheads track price trends and resale insights, to help them make smarter buying and selling decisions because they often need more visibility into market trends before committing to a purchase. 

• I would like to help sneakerheads avoid bots in the raffle process, to ensure fairer opportunities to win because many users feel frustrated with the prevalence of bots ruining their chances in sneaker raffles. 

• I would like to help users with a faster and more intuitive checkout process, to make sneaker purchasing easier and quicker because slow and complicated checkouts are a common pain point for both casual buyers and sneakerheads. 

• I would like to help sneakerheads, resellers, and casual buyers engage in a sneaker community, to connect with others who share the same passion because they are often looking for insider tips and expert advice but do not have a platform to exchange information. 

• I would like to help sneakerheads organize and display their sneaker collections in a digital closet, to keep track of their shoes and share them with the community because sneakerheads value their collections and want to display them but struggle to do so in a cohesive way. 

How might we:

• How might we help casual sneaker buyers easily stay informed about upcoming sneaker releases without requiring them to actively track every release? 

• How might we make it easier for sneakerheads to track sneaker prices and trends, helping them decide when to buy or sell? 

• How might we reduce the impact of bots on sneaker raffles, creating a fairer process for users trying to secure limited-edition sneakers? 

• How might we create a more efficient and personalized checkout process to make purchasing sneakers smoother for all types of buyers? 

• How might we build a sneaker community where users can share tips, trends, and experiences to help each other? 

• How might we help sneakerheads showcase their collections and keep track of their sneakers in a digital closet?